Let me keep this simple.

I’m Stuart Ross — and my work is centred around helping people build online businesses that give them more freedom, purpose, and control over their lives.

I grew up in England as an 80s kid, in a normal family with the usual highs and lows. After school, I went straight into work and landed a job as an estate agent.

The money was pretty decent, but the lifestyle wasn’t. The 70-hour weeks, the stress, the constant pressure… it became clear that the traditional career path wasn’t going to lead to the life I wanted.

At 25, I left and started my first business. And I failed — properly. I ended up £20K in debt, overwhelmed, and questioning whether I was cut out for entrepreneurship at all.

But that experience taught me more than any success ever could.

It made me realise that chasing money for the sake of money wasn’t the answer. I needed to build something aligned with who I was and what I actually cared about.

After a short return to the estate agency world, I discovered online marketing — and everything clicked. For the first time, I saw a model that didn’t require huge capital, didn’t demand impossible hours, and didn’t box me into someone else’s schedule or ambitions.

With the right mentor, I built my first successful online business in under a year. That success gave me the freedom I had been looking for — financially and geographically. In 2009, I left the UK, travelled the world, and eventually settled in Portugal.

But even with the lifestyle I’d dreamed of, something was still missing.

I realised I wanted my work to matter on a deeper level. I wanted to help others experience the same kind of transformation — not just financially, but in how they saw themselves and what they believed was possible.

That’s when I made a promise to myself: From that point forward, I would only build things that aligned with my values, supported others, and created real, lasting impact.

That decision is what ultimately led to Launch You — a place where aspiring entrepreneurs can gain clarity, build aligned businesses, and create meaningful freedom without losing themselves in the process.